Meet Our Founder
Hi, I'm Leon Thomas
Founder of Annuity Traffic Factory
Since 2017, I've worked closely with Homeowners, Baby Boomers and Retirees. Cross selling everything from solar, roofing, alarm systems you name it. Until getting into the life insurance industry in 2018 where i began cross selling mortgage protection insurance & annuities to many of my In-market clients. Generating leads online has been my passion while learning the most effective ways to shorten sales cycles, provide real value and serve clients in the most non-salezy way possibe. If you're new to online marketing or annuities, Leading with education is hands down the valued centered method to attract the top 10% of wealthy individuals. Which is why we've created (ATF) Annuity Traffic Factory™. Our Turn-Key Webinar Software is set to launch ads, fill your webinars with high-networth individuals who are seeking help with navigating retirement planning. So if you're looking for a complete system that attracts retirees like bees are to honey and does the heavy lifting you're in the right place. Register for our next webinar where we pull back the curtain on how were getting in front of wealthy clients while providing 10x more value than 99% of annuity advisors.
Our Story
Why I Built Annuity Traffic Factory™
I took a dive into lead generation back in 2015-2016 while i was knee deep into the network marketing industry. Upon quickly discovering the challenge of running paid Ads to small ticket items and trying to build a business leveraging media buying wasn't going to work i pivoted what i learned in media buying into High Ticket products.
My first crack at high-ticket products started in the solar industry. Where i began door-knocking in the hot summer of the California heat... after a summer of dripping chocolate and grinding it out knocking on 100's of doors per day i decided to look into generating leads online. "Not to mention almost getting bit buy a dog was a huge motivator in making that decision"
So there i was paying for training, opting into lead magnets about solar lead generation similar to how you've probably found out about us...
eventually i began investing into programs which most were way too expensive for my budget.. "And i'm not cheap.." or they simply give you peaces of the whole marketing pie that kept me trying to put it all together.
Stick with me here... because there is a silver lining to this story. During this time facebook began to get flooded with Solar Ads which is what i call the "solar tsunami". Buy that time i had some skills under my belt so i jumped over to YouTube where i cracked the code and helped two companies launch into the commercial solar space all while producing over two million in sales. And the rest is history, I now am an active advisor and founder of Annuity Traffic Factory where we run educational webinars and help other ambitious advisors get in front of High-Networth clients to have the biggest impact in retirement income planning and the Annuity Gold Rush.
Marketing 101:"Never sell to the initial needs of the client... Thats why Annuity Traffic Factory is Built on Education which is the core of how clients perceive value"
This is the core problem Annuity Traffic Factory was built to solve.
When you buy leads from a vendor, you’re just a customer. When you hire an agency, you’re a client. But when you own your webinar, funnel, ad templates, CRM, and follow-up systems — you become a true business owner with a marketing asset that grows in value over time instead of disappearing the moment you stop paying someone else.
Here’s what most advisors don’t realize: the lead vendors and agencies you’re paying are using the same tools available to you. They run ads, drive traffic to landing pages, collect registrations, and follow up. There’s no hidden advantage. The only real difference is having a proven system — and that’s exactly what Annuity Traffic Factory provides.
With Retirement Advantage Group, you own everything. You control your webinar presentation, your ad account, and the data that improves performance over time. You own your CRM, including every lead, email, and phone number. You control your follow-up sequences, automation, and the entire client journey from first click to closed case. None of that disappears if you stop using the platform — it remains your asset.
Now compare that to traditional approaches. Stop paying a lead vendor, and your calendar dries up overnight. End a contract with an agency, and your ads stop, your funnel disappears, and your pipeline vanishes within days. You could spend tens of thousands of dollars and walk away with nothing.
That’s the difference between renting marketing and owning it. Annuity Traffic Factory is built so that every dollar you invest strengthens an asset you keep — a growing webinar library, a smarter ad system, an expanding lead database, and automated follow-ups that improve over time. Instead of resetting every month, your pipeline compounds and becomes more valuable with every campaign.
“I realized, simply buying leads without my face and name in front of them from the start was why it always felt like an uphill battle to close them”
That’s why I built Retirement Advantage Group. Instead of selling advisors leads, I give them the entire machine: the webinar, slide deck, ad templates, funnel, CRM, follow-up sequences, and AI-driven automation — everything they need. You record the webinar in your own voice, run ads under your own brand, and own the entire client relationship from first click to closed case.
Every webinar kit, ad template, and automation inside Annuity Traffic Factory is built from years of real-world testing with independent annuity and retirement advisors. I’ve personally managed hundreds of thousands in ad spend, developed dozens of webinar funnels, and worked directly with advisors from top IMOs across the country. This isn’t theory — it’s a field-tested system designed to consistently fill your calendar with high-intent, high-asset appointments.
And because this industry demands compliance and flexibility, everything inside Annuity Traffic Factory is fully customizable. You control the messaging, adapt it to your compliance requirements, and present it in your own voice. Nothing goes live without your approval. It’s your system, your brand, your way.
The Journey
How We Got Here
The Beginning
Collaborating with Leading IMO Advisors
Began working directly with independent annuity and retirement advisors from ECA Marketing, Advisors Excel, Gradient, Megastar, and other leading IMOs. Developed deep expertise in Facebook advertising, webinar funnels, and the strategies that truly drive results for advisors.
Growth
Perfecting Webinar Marketing for Advisors
Hosted hundreds of webinars, experimented with every ad approach, and discovered the messaging that reliably draws high-asset retirement prospects who show up, engage, and take action.
The Shift
From Lead Provider to System Builder
Identified the core flaw in the lead generation model — advisors were dependent, not in control. Committed to building a system that empowers advisors to own their webinar marketing instead of renting someone else’s pipeline.
Annuity Traffic Factory
The Done-With-You System Launches
Integrated everything — webinar frameworks, ad templates, CRM automation, AI-driven follow-ups, and case design tools — into one done-with-you platform. Advisors record once, and the system runs continuously.
Today
Advisors Growing Pipelines on Autopilot
Advisors are creating $3M–$12M pipelines, closing $1M+ cases, and achieving significant returns — all through a system they fully own. The $300K guarantee underscores our confidence in what Annuity Traffic Factory delivers.
Is This Right for You?
Annuity Traffic Factory™ Is Designed for a Specific Type of Advisor
This system isn’t for everyone — intentionally. Here’s how to determine if it’s the right fit.
This Is for You If:
You’re an independent annuity or retirement advisor
You’re willing to invest $50+/day in Facebook ads
You want to own your marketing — not rent it
You’re comfortable presenting on Zoom
You’re committed to growth and will follow the system
You want high-asset prospects, not low-value leads
This Is NOT For You If:
You want someone else to handle 100% of the work for you
You’re not willing to invest in advertising
You’re looking for a “magic button” that requires no effort
You’re completely new to the industry with no prior experience
You purchase programs but never put them into action
You only want low-cost leads without building a sustainable system
Our Beliefs
The Annuity Traffic Factory™ Philosophy
These aren’t just buzzwords — they’re the guiding principles behind every component of the system.
Ownership Over Reliance
You should own your marketing system, not rent it. Every webinar, lead, and client relationship belongs to you. If you leave Annuity Traffic Factory tomorrow, everything you’ve built stays yours.
Systems Over Hard Work
Dinner seminars, cold calling, and purchased leads are a never-ending treadmill. The advisors who succeed long-term are those who build scalable, repeatable marketing systems that generate results even while they sleep.
Quality Over Quantity
One conversation with a qualified, high-intent prospect outweighs fifty with uninterested leads. Every component of Annuity Traffic Factory is designed to attract engaged retirees who are ready to act.
Partnership Over Transaction
We’re not just a vendor. We partner with you — guiding you through recording, optimizing your funnel, and providing new webinar content every month. Your success is our success.
Compounding Over Quick Fixes
Leads that don’t convert this month are re-engaged next month. Your pipeline grows cumulatively instead of resetting every 30 days. The longer you run the system, the more it compounds.
Skin in the Game
Our $300K guarantee shows we’re invested in our own system. We don’t succeed unless you do. That alignment underpins everything we do.
Ready to Take Control of Your Marketing?
Join our next free training to see exactly how Annuity Traffic Factory provides a complete, advisor-owned webinar marketing system — built with you, running for you, and fully owned by you.